Improve Your Bottom Line with What You Say


When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.

Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.

Here are some guidelines to inspire a winning introduction.

1. Do your homework. What is important to your potential clients? What do they value, what are their struggles, what stresses them out and keeps them up at night?

2. I have taken countless writing and grammar seminars, the one thing that they say is to write at an 8th grade level--the TV Guide is written at a 3rd grade level. You want everyone to understand what you are trying to sell them. Jargon will only impress other people in your field

3. Keep it short and simple-less than 50 words.

4. Start with a question that you know the answer will be 'yes'. For example, "You know how business owners spend so much time doing their paperwork that they do not have time to do their actual work? I take care of your administrative tasks so you can focus on your billable hours." This gives them something to relate to.

Remember the person on the other end of this conversation is either your ideal client or knows someone who is. Giving them a clear picture of what you do so they think of you when they run into someone looking for particular talents.

Kathy McHenry, Your Virtual Advantage, LLC - Virtual Assistant, Transaction Manager and founder of Your Virtual Advantage, LLC. Kathy is a brilliant resource center for entrepreneurs. Increase your success, reduce stress, and have time to focus on your billable hours. Visit her web site today at www.YourVirtualAdvantage.com">http://www.YourVirtualAdvantage.com and sign up for her FREE newsletter Distant Assistant


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


NBC Bay Area

Presentation High School Grads Face Cameras, Allege School Leaders Did Nothing After Multiple Reports of Sexual ...
NBC Bay Area
Two former Presentation High students on Wednesday spoke publicly for the first time about allegations of sexual misconduct by a teacher at the prestigious all-girls Catholic school in San Jose. Kathryn Leehane and Cheryl Hodgin Marshall, who graduated ...
Presentation High grads allege school covered up sex abuseThe Mercury News
Accusations fly over how San Jose's Presentation High School ...KGO-TV
VIDEO: 2 students accuse teacher of sexual abuse at prestigious ...KRON4.com
KTVU San Francisco
all 7 news articles »


Fast Company

This Is Your One Month Timeline To Prepare For A Work Presentation
Fast Company
Identify the most valuable information you're going to share and how you can offer the greatest amount of service in the moment, she says. Then build your content and slides around that premise. “People often put off preparing for a presentation as a ...



Director magazine

The power of presentation culture
Director magazine
Are presentations in your organisation too formal? Are there simply too many of them? Simon Morton, CEO of Eyeful Presentations, urges leaders to cast a critical eye over their presentation culture. What leaps to mind when the word 'presentation' is ...



Infosecurity Magazine

A Guide to Deliver the Most Engaging Presentation
Infosecurity Magazine
“In cybersecurity and technology, the vast majority of people presenting have no idea how to communicate and so rather than try to teach people how to try and identify a phishing threat, they talk about how to save the world in 27,000 easy steps ...



Forbes

Your Next Presentation Could Bomb If You Don't Ask Your Audience This Question
Forbes
But often when people are asked to give a presentation, neither the presenter nor the audience is 100% clear on what the exact topic is or why this presentation is taking place. Imagine you're presenting to a prospective client whom you've never met ...



Customer Think

10 Tips to Crush Your Next CX Presentation Like a Rock Star
Customer Think
Make your VOC presentation for your audience. Make them believe they can live in it. Make it their own and eliminate clutter. If graphic design isn't your thing, find someone who can help. There are amazingly talented people out there just waiting for ...



SDTimes.com

How to make low coding work – Separate presentation from logic
SDTimes.com
Business people have expertise in business process definition (i.e., workflow with associated presentation). Low-code platforms provide the tools to define business process workflow and presentation and typically allow connection to existing corporate ...



KGO-TV

2 former students allege sexual abuse at Presentation High School in San Jose
KGO-TV
According to our media partner, the Mercury News, Presentation's principal, Mary Miller sent parents a letter about the allegations. She wrote, "These cases are being thoroughly investigated by the appropriate authorities and we will not be able to ...



The Salem News

Dangerous toys detailed at presentation
The Salem News
Munroe gave a short presentation on the toys Tuesday at the Salem Child Care Community Center Tuesday morning. Salem Sen. Joan Lovely and Rep. Paul Tucker both attended. PIRG has helped with the recalls of more than 150 child-related products over ...
Start the slideshow.State PIRGs

all 93 news articles »


The First Social Cryptobank Datarius Made a Presentation at Fintech Summit in Bratislava Devoted to Blockchain ...
Live Bitcoin News
During the presentation, iCrypto S.A. announced the launch of a revolutionary new project Datarius into the financial technology market. This is a social P2P cryptobank based on a blockchain technology. As a P2P platform, the bank system enables users ...


Google News

Eitforum.com ©