Improve Your Bottom Line with What You Say


When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.

Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.

Here are some guidelines to inspire a winning introduction.

1. Do your homework. What is important to your potential clients? What do they value, what are their struggles, what stresses them out and keeps them up at night?

2. I have taken countless writing and grammar seminars, the one thing that they say is to write at an 8th grade level--the TV Guide is written at a 3rd grade level. You want everyone to understand what you are trying to sell them. Jargon will only impress other people in your field

3. Keep it short and simple-less than 50 words.

4. Start with a question that you know the answer will be 'yes'. For example, "You know how business owners spend so much time doing their paperwork that they do not have time to do their actual work? I take care of your administrative tasks so you can focus on your billable hours." This gives them something to relate to.

Remember the person on the other end of this conversation is either your ideal client or knows someone who is. Giving them a clear picture of what you do so they think of you when they run into someone looking for particular talents.

Kathy McHenry, Your Virtual Advantage, LLC - Virtual Assistant, Transaction Manager and founder of Your Virtual Advantage, LLC. Kathy is a brilliant resource center for entrepreneurs. Increase your success, reduce stress, and have time to focus on your billable hours. Visit her web site today at www.YourVirtualAdvantage.com">http://www.YourVirtualAdvantage.com and sign up for her FREE newsletter Distant Assistant


MORE RESOURCES:

Comstock's Magazine

Did You Blow that Presentation?
Comstock's Magazine
You try your best and prepare your hardest for a big presentation, but something goes awry. Nothing deflates your self-esteem faster than a missed opportunity. Disappointing as it may it be, remember everyone has off days — look at Adele during the ...



WJAC Johnstown

Culture presentation held at Westmont Hilltop
WJAC Johnstown
WESTMONT -- After several attempts, a cultural presentation about Islam and the Middle East was held at Westmont Hilltop High School on Thursday night. "I want them to walk away from this and say they are Muslim and they are OK," Samaah Sbeitan said.

and more »


NBA.com

Cavaliers Trophy Presentation
NBA.com
Cavaliers Trophy Presentation. Watch the trophy ceremony and interviews with Kyrie Irving and LeBron James as the Cavaliers beat the Celtics 4-1 in the Eastern Conference Finals. Playoffs 2017: East Finals -- Celtics (1) vs. Cavaliers (2). 6:03. Watch ...
Cleveland Cavaliers Basketball News, Schedule, Roster, Stats - SB NationSB Nation
Boston Celtics Basketball News, Schedule, Roster, Stats - SB NationSB Nation
Golden State Warriors Basketball News, Schedule, Roster, Stats - SB NationSB Nation

all 2,045 news articles »


Budget committee hears electronic poll book presentation
Citizentribune
Prior to the presentation, Hamblen County Mayor Bill Brittain said he will prepare debt and refinancing options for the committee to review at its next budget meeting on Tuesday, May 30. Brittain said he is also working to prepare a second draft of the ...



Inside Higher Ed (blog)

This is a (Presentation) Recording
Inside Higher Ed (blog)
One thing we haven't really touched on is the benefits of recording your presentations and watching the recording afterwards. There are different contexts in which you might record yourself. For example, you might record a conference presentation or a ...



Wicked Local Saugus

Eisener presentation focuses on native Saugus trees
Wicked Local Saugus
Eisener, a member of the Tree Committee and president of the Saugus Historical Society, used pictures she took of trees to illustrate what makes each of the trees unique in a presentation titled “Oaks, Elms and Maples: The Canopy of our Woods and ...



KNWA

Benton Co. to Show Presentation Dealing with Online Dangers
KNWA
BENTON COUNTY, Ark.- - The Benton County Sheriff's Office Cybercrimes Division will host a "Parents Night Out" event to show a presentation dealing with online dangers. The presentation will show parents the dangers children face online and how to ...



Toy Library Presentation To Be Held At Sandwich Library
CapeNews.net
The presentation next week is one of several that Ms. Willsea will be giving in hopes of promoting the concept and gathering support. “We're looking for appropriate space to serve as our headquarters and central hub location, as well as for volunteers ...



City to host active shooter presentation | News, Sports, Jobs - The ...
Alpena News
ALPENA — On June 14, a free workshop at Alpena Community College will teach people how best to protect themselves before, during and after an active ...

and more »


WTAJ

Diversity presentation features Islam and Middle Eastern culture
WTAJ
Westmont Borough, Cambria County, Pa. - The diversity presentation on Islam and Middle Eastern culture took place at Westmont Hilltop High School Thursday night. The key speaker, Samaah Sbeitan,is a Muslim Westmont resident whose kids go to school ...


Google News

Eitforum.com ©