Improve Your Bottom Line with What You Say


When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe it's time to revamp your elevator speech or introduction.

Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.

Here are some guidelines to inspire a winning introduction.

1. Do your homework. What is important to your potential clients? What do they value, what are their struggles, what stresses them out and keeps them up at night?

2. I have taken countless writing and grammar seminars, the one thing that they say is to write at an 8th grade level--the TV Guide is written at a 3rd grade level. You want everyone to understand what you are trying to sell them. Jargon will only impress other people in your field

3. Keep it short and simple-less than 50 words.

4. Start with a question that you know the answer will be 'yes'. For example, "You know how business owners spend so much time doing their paperwork that they do not have time to do their actual work? I take care of your administrative tasks so you can focus on your billable hours." This gives them something to relate to.

Remember the person on the other end of this conversation is either your ideal client or knows someone who is. Giving them a clear picture of what you do so they think of you when they run into someone looking for particular talents.

Kathy McHenry, Your Virtual Advantage, LLC - Virtual Assistant, Transaction Manager and founder of Your Virtual Advantage, LLC. Kathy is a brilliant resource center for entrepreneurs. Increase your success, reduce stress, and have time to focus on your billable hours. Visit her web site today at www.YourVirtualAdvantage.com">http://www.YourVirtualAdvantage.com and sign up for her FREE newsletter Distant Assistant


MORE RESOURCES:

Hollywood Reporter

'Dunkirk' Could Launch a 70mm Film Presentation Renaissance
Hollywood Reporter
Thanks to a reclamation project that was undertaken to locate and restore projectors when The Weinstein Co. distributed Quentin Tarantino's The Hateful Eight in 2015, there is now an existing base of theaters capable of presenting the format, which ...

and more »


NASA's Juno mission to be topic of presentation at historic Harvey ...
VVdailypress.com
The city of Barstow and NASA's Goldstone Visitor Center have a special speaker scheduled to make a presentation Monday night titled "Juno: Revealing ...

and more »


Assessing concussion symptom presentation may provide insight into rise in rates
Science Daily
"The combination of evaluating the patterns of change in concussion symptom presentation, diagnostic tools used and length of time for symptoms to resolve from both severe and mild concussions has not been thoroughly investigated previously," said lead ...

and more »


Bradford Era

Presentation teaches history of Kane's wolves
Bradford Era
The presentation was for the McKean County Historical Society. At the age of ten, while spending time with his grandparents who lived in Kane, Burlingame had the opportunity to visit the wolves at the Lobo Wolf Park and was amazed by them. Over the ...



Financial Times

Mike Ashley confounds investors with 17-word presentation
Financial Times
When Mike Ashley tried to impress Sports Direct's shareholders during a meeting at the London Stock Exchange on Thursday, he came armed with PowerPoint slides and a presentation. It ran to just 17 words. “It's clear we have smashed the ball out of the ...

and more »


Presentation of evidence on de Lima's obstruction case deferred
Inquirer.net
The presentation of evidence on the obstruction of justice case against Senator Leila De Lima has been deferred after her camp challenged the court's admission of the opposition's judicial affidavit of witness and Oriental Mindoro Representative ...

and more »


Patch.com

Oxford Church To Host Tea Presentation
Patch.com
The presentation will include the history of tea, how tea is processed and the latest health information associated with drinking tea. Lastly she will tell you how to make the perfect cup of tea. The presentation is free and open to the public. To ...



wtvr.com

Chef Tammy's Salt Slab Presentation | WTVR.com
wtvr.com
RICHMOND, Va. – Fan favorite Chef Tammy Brawley, Owner of the Green Kitchen RVA stopped by our backyard weather garden to fire up our gas grill.

and more »


Bleeding Cool News

“The Darkest Jeff Lemire Since Animal Man”: Valiant Retailer Presentation At San Diego Comic-Con
Bleeding Cool News
The presentation lauded that one of Stephen Colbert's writers Daniel Kibblesmith is writing Quantum & Woody. They showed off that ICONS is bringing back Valiant's biggest characters back to the forefront. And they told retailers that Bloodshot ...



​The do's and don'ts of presentation openings
The Business Journals
Now obviously speaking involves delivering content, not a tennis ball, and that content isn't going to be the same for every presentation. But the way you approach your speaking from a physical point of view should be consistent, allowing you to focus ...


Google News

Eitforum.com ©