Watch Out For Power Thieves
"I'm not an expert on this topic, but . . ."
"This isn't exactly an exciting topic, but . . ."
"I hope you'll find this interesting."
"Had I more time to prepare . . ."
These expressions all have the same thing in common. They cause your audience to wonder why you - and especially they - are there. Each statement communicates the same message: "This isn't going to be a very good use of your time - get a seat close to the door." They are unnecessary and harmful statements. They are "power thieves" that sap the energy from your ideas. The three greatest thieves are apologies, feeble phrases, and weak words. Attack them on every front.
Run from weak words and feeble phrases. People may forget what they hear, but they will remember what they see. That's why someone once said, "The most effective orator is someone who can make people see with their ears." The well-chosen word has the ability to create a vivid, and unforgettable, mental image.
One way to make sure your listeners "see" your words is to avoid euphemisms - words that make concepts more politically correct, but are vague and less picturesque. (In other words, don't perspire when you should sweat.) These days, people no longer die, they pass away, terminate or expire. If you want to work out, you don't go to a smelly gymnasium, you join a spa or fitness center. We used to fire people, now we downsize, right-size, restructure or re-engineer.
Here is a final point to make: Can you visualize an undertaker? What color suit is he wearing? Can you visualize a "bereavement counselor?" Of course not. You can't even see the person, let alone the clothes. And that's the problem with euphemisms - sometimes termed "business bureaucratese" - they suck the juices out of your words.
Well-chosen words give your speech the power to captivate, mesmerize, and rivet your audience. You'll command attention when you sound convincing, authoritative, and credible.
Excerpted from the Sandler training program Presenting Yourself with Impact ©1997. All rights reserved.
Dan Hudock is an owner of the Sandler Sales Institute in Pittsburgh, PA. He can be reached at (724) 940-2388 or firstname.lastname@example.org. His web site is: www.dan.sandler.com">http://www.dan.sandler.com
MLK check presentation.jpg Wilkes Journal Patriot
MEN IN CHRIST DONATION‚ÄĒKenneth Turner, left, presents a check from the Men In Christ to Wilkes Superintendent of Schools Mark Byrd Monday morning ...
Presentation Jamestown Sun
Katie Mittleider, right, representing United Way of Stutsman County, presents a laptop to Isabella Sandstrom Jan. 7 at Jamestown Regional Medical Center.
Dementia presentation at the Complex Aylmer Express
Alzheimer Society of Elgin-St. Thomas Public Education Coordinator Maggie Scanlon, back left, was the guest speaker at East Elgin Community Complex's ...
Check presentation Laurinburg Exchange
Courtesy photo. On Jan. 14, Scotland Memorial Foundation board Chairman Wayne Hobbs presented a check to Paul Baldasare, president of St. Andrews ...
Youngstown Torch Club will host presentation Youngstown Vindicator
YOUNGSTOWN. Staff report. The Youngstown Torch Club will sponsor a presentation on Strouss' Department Store at 5:30 p.m. Monday in Kilcawley Center's ...
Grad Grid makes presentation at statehouse Dubois County Free Press
A new nonprofit designed to keep Jasper graduates connected to each other and their hometown received some recognition by state legislators recently.
Collier County Growth Presentation coastalbreezenews.com
County Commissioner Donna Fiala and Mark Strain, Chief Hearing Examiner and Chairman of the Planning Commission reviewed a power point presentation ...
Presentation focuses on board members' role Lewiston Sun Journal
BETHEL ‚ÄĒSAD 44 School Board directors Monday heard from Executive Director of the Maine School Management Association Steve Bailey. The presentation ...
Nature club to host penguins presentation Monroe County Post
The Burroughs Audubon Nature Club will host Greg Cunningham for a program about penguins at 7:30 p.m. on Feb. 8 at The Clover Center, 1101 Clover St., ...
Area educators hear STEM presentation Odessa American
District leaders from around the Permian Basin heard a presentation from Vice President of Global STEM Initiatives for Discovery Education Cindy Moss ...
Chamber offers public speaking presentation Local News Digital
COLUMBUS, Ind. ‚Äď The Columbus Area Chamber of Commerce is offering tips on public speaking. Taking Care of Business, an instructional presentation on ...
Highlights from Kroger CEO's presentation Seeking Alpha
Kroger ([[KR]] +0.8%) CEO Rodney McMullen updated on his outlook for the future of retail at a National Retail Conference. McMullen thinks retail will be d.