The Ten Essential Tips On Writing A Powerful And Persuasive Presentation


Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed.

Yet according to the Book of Lists, speaking in public is one of our greatest fears.

Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influence public opinion or share information with AFSA members.

It is an excellent way to stand out from the crowd and make a real difference in people's lives.

What are the secrets of writing a powerful and persuasive speech for any occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.
There is nothing worse than not knowing what you want to achieve. Do you want to educate the audience, inform, inspire, motivate or touch their emotions. Before anything work out what you want to achieve.

2. Have a formal structure - beginning, middle and end.
Audiences love structure and the best speeches stick to this tried and true rule. As they say: "tell them what you're going to say, tell them and then tell them again".

3. Avoid having too much content.
Hands up those that are guilty of this sin. I know I am. I have lost count the number of technical presentations given by CEO's, managers, scientists, engineers, geologists and other professionals who have just put too much content into their presentations. Far too much for an audience to absorb - remember even the best audiences face information overload after 20 minutes. How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communication channels to reach them.
Analyse how your audience likes to take in information - do they like to be visually stimulated or do they enjoy just sitting back and listening. Or do they like to get involved to touch and feel in a kinaesthetic way. Work out the best mix of visual, audio and kinaesthetic and use this in your speechwriting.

5. Research your speech using a range of sources.
Be a keen observer of the trends your audience is likely to be interested in and keep of file of interesting articles and information. If you are time poor- a few quick questions when meeting an audience just prior to a speech, such as "what are the issues facing your business/industry/association at the moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible concepts tangible.
In many cases you are trying to sell ideas and concepts in a speech. These are intangible and often difficult for the audience to grasp. Personal stories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.
People remember the opening - first impressions count! The closing is important as it should reinforce the key message you want the audience to go away with in their head after they have heard the presentation. Ending with a 'call to action' can be a powerful way to get your audience to act on your message.

8. Add value and extra detail through a handout.
Here's a tip: if you want to provide detail - put it in a handout! You can get far more content across in the written form than in a speech. Always refer to this in your presentation but hand it out after your speech so the audience is not distracted reading through it while you talk. There is nothing more soul destroying for a presenter to see the audience leafing through written notes rather than looking at you!

9. Use short words and plain English.
The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

'Madden 19' Presentation Additions Sound Like A Collection Of Hit And Miss Upgrades
Forbes
I'd love to be over the moon about the additions to pregame and halftime presentation, but what's missing still overshadows what's being added. EA is bringing in 3D visuals, new music, and an unnamed studio commentator to set the stage for the game ...



Sarasota Herald-Tribune

PARKINSON: Surprise! You have to give your boss' important presentation!
Sarasota Herald-Tribune
Last month, I happened upon a former participant in one of my “Professional Presentation” programs. Karen shared with me an experience she had had shortly after going through the program. Her manager was scheduled to give an important presentation to ...



Inc.com

Yes, a Powerpoint Presentation Can Be Exceptionally Memorable. Here Are 2 Easy Hacks
Inc.com
Physically test this by putting your laptop in presentation mode, project onto a wall or screen, stand about as far away as you think the audience will be, and make sure you can read your own slides. Literally read, verbatim, every word on your slide.

and more »


Next Reality

Magic Leap's Unity Conference Presentation Uncovered Many New Details, Here's What We Found Out
Next Reality
While Magic Leap has previously mentioned that head pose, hand gestures, eye tracking, and voice commands will all play a part in the ML1 user interface, the Unite Berlin presentation did reveal a fifth element that developers will have at their ...



Presentation on climate change and gardening set for June 26
Billings Gazette
According to a press release from the MSU Extension office, informative and entertaining presentations and garden tours will address how the changing climate is impacting gardens, as well as offer tips on how to adjust to these changes and insight for ...



Seeking Alpha

Cathay Pacific Airways (CPCAY) Investor Presentation - Slideshow
Seeking Alpha
Cathay Pacific Airways (CPCAY) Investor Presentation - Slideshow. Jun.22.18 | About: Cathay Pacific (CPCAY). The following slide deck was published by Cathay Pacific Airways, Ltd. ADR in conjunction with this event. 140. June 2018 Confidential and ...



Why This Time It May Be Different for Kinder Morgan Stock
Yahoo Finance
And the balance sheet is getting better, with the company targeting a 5.1x net leverage ratio. That's a somewhat high figure but not unusual for the industry. Per a Williams Companies (NYSE:WMB) presentation last month, the industry average is about 4.7x.

and more »


Cincinnati.com

FC Cincinnati to make Expressway Park presentation in Milford Tuesday
Cincinnati.com
It appears FC Cincinnati has chosen Max Dixon's Expressway Park in Milford for a practice field and training center. Milford officials on Friday evening served notice that its city council would meet in a special session Tuesday, June 26, for a ...



PR Daily

5 tips to craft an exceptional PowerPoint presentation
PR Daily
The keynote speaker at a well-known conference had decades of experience, a clear message, great stage presence and a truly cringeworthy presentation. Every other slide featured clip art, stock photos or dancing GIFs. I don't remember the message of ...



Backpacker Magazine

Presentation: Redlining the White Mountains
Backpacker Magazine
Group: Redline Guiding. When: Saturday, June 30, 8-8:55 pm. Where: AMC Pinkham Notch Visitor's Center/Joe Dodge Lodge, 361 Rte. 16, Gorham, NH. Cost: Free (registration required). Details: Hear Redline Guiding owner Mike Cherim talk about his ...


Google News

Eitforum.com ©