The Who, What, Where and When of Color In Your Documents


This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following;

  • who your readers are
  • what your purpose is
  • when to use color
  • where to use color

Who and What?

Determine who your target readers are and what the specific purpose of the document is. Is it an internal product for your employees or is it for the eyes of potential or existing customers.

What is the purpose? Is it to advise, explain, sell, market etc. How many documents are involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.

Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.

When and Where?

If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware, the use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.

If it is an internal document, do you need to use color at all? Consider the cost implication of doing this - Ink cartridge and laser toner usage etc. Unless the purpose of the document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimise the color involved.

A situation where you may consider color for internal purposes would be for the production of safety messages. These need to stand out and be noticed.

Finally remember:

  • Don't use too many colors or too much colored text. You may lose the impact and readability of the work.

  • White text on a black background is harder to reader than black on white.

  • Similarly, avoid placing too many color pictures, images or icons on a page.

  • Use a color photograph in preference to an illustration or drawing..for selling in particular.

  • Used correctly, color can break up the monotony of black-and-white text reading.

  • Whatever color theme you have, stick to it throughout the document or presentation.

  • Graphs and charts in particular will capture more attention if in color.

  • For the graphs etc, don't forget to explain what the colors mean though!

  • And don't forget to put captions under pictures. Apparently people read these more than the copy!

  • Don't use too many different font types. One type for 'headers' and one for the body text should be sufficient.

  • Carry out a readers test on various samples before settling on your final selection.

  • Ask several people for their opinion on the samples. Ask them about the readability and the impact factors.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at this www.ink-cartridge-store.com">discount ink cartridge & laser toner store, providing discounted brand name compatible ink cartridge and laser toner supplies. Sign up for the feed on our web site or the printer-inkjet-laser-cartridges.blogspot.com">blog showcasing the products.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Hackaday

Got a Burning Idea For An EMF Camp Presentation? Now's Your ...
Hackaday
Sometimes the world of tech conference presentations can seem impossibly opaque, a place in which there appears to be an untouchable upper echelon of the same speakers who pop up at conference after conference. Mere mortals can never aspire to join ...

and more »


Billings Gazette

MSUB dean to take job at Presentation College in South Dakota
Billings Gazette
Montana State University Billings announced that college dean Diane Duin will leave to take a job at Presentation College in South Dakota. Duin is the dean of MSUB's College of Allied Health Professions and the interim dean of the College of Business ...



KULR-TV

Internet Parent Presentation
KULR-TV
A presentation for parents with the Montana Internet Crimes Against Children was held Thursday night at the Family Tree Center. The event is a way to help parents become more aware of technology and how children are using it. Ofc. Earl Campbell with ...



The Laconia Daily Sun

Presentation on the use of art in recovery programs set for April 23
The Laconia Daily Sun
LACONIA — The Lakes Region Art Association will host a presentation by Elaine Morrison and Dick Smith on their work with Creative Recovery, previously known as River Crew Art. The presentation will be part of the LRAA's monthly meeting at the Woodside ...



Education group to host presentation at Mahaiwe
Berkshire Eagle
Education group to host presentation at Mahaiwe. Posted Friday, April 20, 2018 8:21 pm. GREAT BARRINGTON — The Southern Berkshire Educational Future, a working group focused on inter-district collaboration among southern Berkshire County school ...



FalconStor Software Hosts First Quarter 2018 Financial ...
GlobeNewswire (press release)
AUSTIN, Texas, April 20, 2018 (GLOBE NEWSWIRE) -- After the close of market on Thursday, May 10, 2018 FalconStor Software, Inc. (OTCQB:FALC), will announce financial results for the first quarter 2018, which ended March 31, 2018. FalconStor will host a ...

and more »


Seeking Alpha

Huntington Bancshares (HBAN) Investor Presentation - Slideshow
Seeking Alpha
Huntington Bancshares (HBAN) Investor Presentation - Slideshow. Apr.20.18 | About: Huntington Bancshares (HBAN). The following slide deck was published by Huntington Bancshares Incorporated in conjunction with this event. 111. Click to enlarge. Notes ...



Holocaust Survivor Presentation
Catholic Courier
Sunday, April 22, 2018. 2 p.m.. Author Marlies Adams Di Range, who wrote Queen of the Bremen, will be a guest speaker at the St. Francis-St.Clare Parish Center in Waterloo. Her talk will be based on her true-life experiences. Marlies was five years old ...



SNAPSHOT: Check presentation
The Saratogian
From left to right, Lily (Girl Scout Troop No. 3415), GSNENY CEO Mary Buszuwski, NBT Bank Senior Vice President and GSNENY Board Member Patricia Garrow, NBT Bank Vice President Tim Robinson, Zoe (Girl Scout Troop No. 3415), and Ava (Girl Scout Troop No ...



Engadget

Dropbox's Showcase presentation tools are faster and more flexible
Engadget
Since going public earlier this year, Dropbox has been steadily rolling out new features to its all-important business customers. Earlier this month, the company's Smart Sync feature had a wide release after several years of testing, and today Dropbox ...

and more »

Google News

Eitforum.com ©