Media Training 101: Mastering the Television Interview


As I travel around the world I always enjoy sampling the media in different countries.

Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.

I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore.

One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO looked compared to the Singapore interviewees.

The simple difference was the Chinese CEO was wearing a dark suit jacket whereas the Singpore-based talent simply had on a tie and white shirt.

Attention to detail like this can make or break your image and ability to persuade others.

Here are the Top 10 Tips for TV Interviews:

1. Avoid the phrase "I think"

This phrase weakens the impact of your message and sound bite. It adds no value and should be avoided.

2. Always wear a dark jacket for business interviews

Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma.

3. Avoid white shirts without jackets

A white shirt without a jacket is going to make your head look like a pale, washed out balloon floating around the screen. Avoid this unless you have a great tan or dark complexion.

4. Lean slightly forward towards the camera

That great Western Australian-born TV communicator, artist and inventor of the wobbleboard, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera.

Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner.

5. Avoid looking directly at the camera

Having been a TV weather presenter, looking directly at a TV camera to deliver messages is a really challenging skill.

Avoid looking directly at the camera unless you're a seasoned pro.

6. Look at the interviewer

Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy.

7. Always control the background visuals

Control the background of your TV interview with the message you want to convey. Your logo flashed up behind you for 7 seconds can be worth upwards of $50,000 in free branding.

8. Work on your "quotable quote"

Your media message must be succinct, memorable and to the point.

9. Avoid milk, caffeine and alcohol

Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet.

Stick to water and make sure you are fully hydrated.

10. Practice

Nothing is known to improve your skills more than rehearsing, practising and then reviewing your performance.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting www.8mmedia.com">http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at www.8mmedia.blogspot.com">http://www.8mmedia.blogspot.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


TAG Oil Presentation at the Lytham Partners Virtual Investor Conference Now Available for On Demand Viewing
PR Newswire (press release)
17, 2018 /PRNewswire/ -- TAG Oil Ltd. (TSX: TAO and OTCQX: TAOIF), an international oil and gas explorer in New Zealand and Australia, announced today that the presentation and question and answer session delivered by Mr. Toby Pierce, Chief Executive ...

and more »


Forbes

How To Give The Best Virtual Presentation
Forbes
What are some good tips for giving a memorable in-person or video presentation? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by David Berman, ...



GOGL - Q2 2018 Presentation
Nasdaq
Please find enclosed the presentation of Golden Ocean Group Limited's second quarter 2018 results for today's webcast / conference call at 15:00 CEST. This information is subject to the disclosure requirements pursuant to section 5 -12 of the Norwegian ...



Hoegh LNG Partners LP - Invitation to Presentation of Second Quarter 2018 Results
PR Newswire (press release)
HAMILTON, Bermuda, Aug. 16, 2018 /PRNewswire/ -- Hoegh LNG Partners LP's (NYSE: HMLP) second quarter 2018 results will be released on Thursday, August 23, 2018, before the market opens. In connection with this, a presentation will be held at 8:30 ...

and more »


Team Tankers International Ltd. : 2nd Quarter 2018 Earnings Call Presentation
Nasdaq
Please find attached the Team Tankers International Ltd. 2nd quarter 2018 earnings presentation. This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.Team Tankers 2Q 2018 Earnings ...



'What's possible' the focus of DC presentation from Marshall Recovery Coalition
West Virginia MetroNews
WASHINGTON, D.C. — A team of Marshall University faculty and staff members working together on addiction and mental health education is serving as an example for other colleges and universities when it comes to collaboration. “When we all come ...



Muslim American Society plans presentation on Islamic beliefs, practices
Champaign/Urbana News-Gazette
CHAMPAIGN — The Muslim American Society of Urbana Champaign is planning an event to help area residents better understand the major beliefs and practices of Islam. "Know Your Muslim Neighbor: Pilgrimage in the Footsteps of Abraham" will be ...



Museum to host downtown historic building survey presentation
Clay Center Dispatch
The public is invited to a presentation on the downtown historical building survey by Dale Nimz on Thursday, Sept. 6, at 6:30 p.m. at the Clay County Museum. For more information call Lori Huber at 632-5974. Facebook · Twitter · Email; Print; Save ...



Gulf Times

UPDATE 2-Turkish lira firms against dollar ahead of Albayrak presentation
Reuters
ISTANBUL, Aug 16 (Reuters) - The Turkish lira rallied 3 percent on Thursday ahead of a presentation by Finance Minister Berat Albayrak to investors, shrugging off U.S. comments ruling out the removal of steel tariffs on Turkey even if it frees a U.S ...
Turkish lira rallies ahead of Albayrak presentationGulf Times

all 9,008 news articles »


Ovid Therapeutics Announces Phase 2 STARS Topline Data Accepted for Presentation at American Academy of Child ...
Nasdaq
... Ovid Therapeutics Inc. (NASDAQ:OVID), a biopharmaceutical company committed to developing medicines that transform the lives of people with rare neurological diseases, today announced that an abstract on OV101 was accepted for poster presentation ...

and more »

Google News

Eitforum.com ©