Cross Cultural Presentations


The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful.

Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utilization of intercultural differences productively.

One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.

By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presentations are offered:

Language:

The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slang, idioms or phrases.

If an Englishman were to talk of being "knocked for six" or "bowled over" he may very well be met with puzzled expressions. More subtly, when an American talks of a 'billion' he means a thousand million, whereas in the UK this would mean a million million. Try and keep language simple.

Body Language:

Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over the top. Similarly pay attention to the use of gestures. The thumbs up may mean 'good' in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing and an invasion of privacy. Do your cross cultural homework before a presentation.

Time:

Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time is considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback. Always show the appropriate stiffness or flexibility depending on the culture.

Emotions:

Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or scrutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger. To do so will lead to a loss of credibility.

Style of Presentation:

Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations that act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion. On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orientated, meaning the presenter speaks from a point rather towards a point.

Use of Technology:

Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the resources at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.

Content:

In a cross cultural presentation, ensure you tailor the content of a presentation to the audience. Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter's credentials, accomplishments and experience. A presenter needs to ask whether the target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.

Audience Participation:

Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.

Although the number of areas where one could point to intercultural differences in presentations is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones. It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment.

Neil Payne is Managing Director of Kwintessential, a company providing intercultural awareness training. Visit their site at: www.kwintessential.co.uk/cross-cultural/cross-cultural-awareness.html">http://www.kwintessential.co.uk/cross-cultural/cross-cultural-awareness.html


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


TAG Oil Presentation at the Lytham Partners Virtual Investor Conference Now Available for On Demand Viewing
PR Newswire (press release)
17, 2018 /PRNewswire/ -- TAG Oil Ltd. (TSX: TAO and OTCQX: TAOIF), an international oil and gas explorer in New Zealand and Australia, announced today that the presentation and question and answer session delivered by Mr. Toby Pierce, Chief Executive ...

and more »


Forbes

How To Give The Best Virtual Presentation
Forbes
What are some good tips for giving a memorable in-person or video presentation? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by David Berman, ...



GOGL - Q2 2018 Presentation
Nasdaq
Please find enclosed the presentation of Golden Ocean Group Limited's second quarter 2018 results for today's webcast / conference call at 15:00 CEST. This information is subject to the disclosure requirements pursuant to section 5 -12 of the Norwegian ...



Team Tankers International Ltd. : 2nd Quarter 2018 Earnings Call Presentation
Nasdaq
Please find attached the Team Tankers International Ltd. 2nd quarter 2018 earnings presentation. This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.Team Tankers 2Q 2018 Earnings ...



'What's possible' the focus of DC presentation from Marshall Recovery Coalition
West Virginia MetroNews
WASHINGTON, D.C. — A team of Marshall University faculty and staff members working together on addiction and mental health education is serving as an example for other colleges and universities when it comes to collaboration. “When we all come ...



Muslim American Society plans presentation on Islamic beliefs, practices
Champaign/Urbana News-Gazette
CHAMPAIGN — The Muslim American Society of Urbana Champaign is planning an event to help area residents better understand the major beliefs and practices of Islam. "Know Your Muslim Neighbor: Pilgrimage in the Footsteps of Abraham" will be ...



Gulf Times

UPDATE 2-Turkish lira firms against dollar ahead of Albayrak presentation
Reuters
ISTANBUL, Aug 16 (Reuters) - The Turkish lira rallied 3 percent on Thursday ahead of a presentation by Finance Minister Berat Albayrak to investors, shrugging off U.S. comments ruling out the removal of steel tariffs on Turkey even if it frees a U.S ...
Turkish lira rallies ahead of Albayrak presentationGulf Times

all 8,967 news articles »


Wilmington City Council to hear presentation on bike share program
WECT-TV6
According to the presentation documents, Pace will offer customer service 24 hours a day, seven days a week. It will also give users credits for good riding. The city will be able to use Pace data sharing technology to monitor the bikes and look for ...

and more »


Ovid Therapeutics Announces Phase 2 STARS Topline Data Accepted for Presentation at American Academy of Child ...
Nasdaq
... Ovid Therapeutics Inc. (NASDAQ:OVID), a biopharmaceutical company committed to developing medicines that transform the lives of people with rare neurological diseases, today announced that an abstract on OV101 was accepted for poster presentation ...

and more »


Smart Meter Announces AADE 2018 Poster Presentation on How iGlucose® System Impacts Remote Monitoring of ...
PR Newswire (press release)
17, 2018 /PRNewswire/ -- AADE Conference -- Smart Meter, an innovative diabetes management data, technology and solutions company, today announced a poster presentation, The Benefits of Remote Monitoring of Real Time Blood Glucose Data Using ...

and more »

Google News

Eitforum.com ©