Cross Cultural Presentations


The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful.

Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utilization of intercultural differences productively.

One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.

By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presentations are offered:

Language:

The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slang, idioms or phrases.

If an Englishman were to talk of being "knocked for six" or "bowled over" he may very well be met with puzzled expressions. More subtly, when an American talks of a 'billion' he means a thousand million, whereas in the UK this would mean a million million. Try and keep language simple.

Body Language:

Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over the top. Similarly pay attention to the use of gestures. The thumbs up may mean 'good' in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing and an invasion of privacy. Do your cross cultural homework before a presentation.

Time:

Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time is considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback. Always show the appropriate stiffness or flexibility depending on the culture.

Emotions:

Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or scrutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger. To do so will lead to a loss of credibility.

Style of Presentation:

Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations that act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion. On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orientated, meaning the presenter speaks from a point rather towards a point.

Use of Technology:

Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the resources at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.

Content:

In a cross cultural presentation, ensure you tailor the content of a presentation to the audience. Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter's credentials, accomplishments and experience. A presenter needs to ask whether the target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.

Audience Participation:

Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.

Although the number of areas where one could point to intercultural differences in presentations is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones. It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment.

Neil Payne is Managing Director of Kwintessential, a company providing intercultural awareness training. Visit their site at: www.kwintessential.co.uk/cross-cultural/cross-cultural-awareness.html">http://www.kwintessential.co.uk/cross-cultural/cross-cultural-awareness.html


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Inc.com

Yes, a Powerpoint Presentation Can Be Exceptionally Memorable. Here Are 2 Easy Hacks
Inc.com
PowerPoint decks can be an very efficient way of sharing and presenting information. Yet, if they're bad, they are painful to create and even more painful to sit through. Today, I'm going to teach you two easy hacks to vastly improve your presentations ...

and more »


Forbes

'Madden 19' Presentation Additions Sound Like A Collection Of Hit And Miss Upgrades
Forbes
I'd love to be over the moon about the additions to pregame and halftime presentation, but what's missing still overshadows what's being added. EA is bringing in 3D visuals, new music, and an unnamed studio commentator to set the stage for the game ...



Fractyl Announces Presentation of Key Scientific Research at ADA 2018 Indicating That Modern Diets Durably Alter ...
PR Newswire (press release)
LEXINGTON, Mass. and ORLANDO, Fla., June 23, 2018 /PRNewswire/ -- Fractyl Laboratories Inc. (Fractyl) today announced the presentation of breakthrough research providing the first clear mechanistic link between modern diets and their causal effect on ...



Next Reality

News: Magic Leap's Unity Conference Presentation Uncovered Many New Details, Here's What We Found Out
Next Reality
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.



Stockton Heritage Museum to host Abraham Lincoln presentation
Freeport Journal-Standard
STOCKTON — The Stockton Heritage Museum,107 W. Front Ave., will host Abraham Lincoln interpreter George Buss for a presentation at 2 p.m. July 8. Buss has made Lincoln presentations since 1986. For information: tinyurl.com/StocktonHeritageMuseum.



Cincinnati.com

FC Cincinnati to make Expressway Park presentation in Milford Tuesday
Cincinnati.com
Milford officials on Friday evening served notice that its city council would meet in a special session Tuesday, June 26, for a presentation on a “soccer sports development opportunity.” Milford City Manager Michael Doss and Council members Ed Brady ...



Entrepreneur

TED Talk's Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time
Entrepreneur
While the approach may not be right for every presentation -- or presenter -- storytelling is a powerful tool for captivating, inspiring and engaging audiences. Read on to learn why it can be so effective and for some of Stoetzel's top tips for using ...



TechRepublic

Want to ditch PowerPoint? Here are 3 alternative tools for creating presentations
TechRepublic
Three of the most well-known presentation apps — Microsoft PowerPoint, Google Slides, and Apple Keynote — work similarly: You add a slide, insert content, then show the slides in sequence. All three of these software solutions work on all three of ...



Historical presentation focuses on US Marines in WWI
Bismarck Tribune
To commemorate the 100-year anniversary to the end of the Battle of Belleau Woods during World War I, highlight stories of about 100 North Dakota Marines who served, and the 155 North Dakota Marines killed in action, the Dakota Leathernecks ...



Sarasota Herald-Tribune

PARKINSON: Surprise! You have to give your boss' important presentation!
Sarasota Herald-Tribune
Her manager was scheduled to give an important presentation to a group of high-profile individuals but, unfortunately, he became ill and couldn't do it. He told Karen she would have to deliver the talk. Karen reminded me how she had dreaded public ...


Google News

Eitforum.com ©