The Seven Deadly Sins of Presentations


Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.

Are your presentations guilty of the following sins?

  • Illegibility. Know the size of the room, screen and audience before you create a presentation. The person at the back of the crowd should easily be able to read your slides. If he or she can't, they're going to tune out. Pick a clearly readable font that's large enough for the potential decision maker at the back of the room to read. And make sure to keep your slide backgrounds simple and clean.

  • Information Overload. Presentations are supposed to support what you're saying, not tell the whole story. Otherwise, why should people listen to you? Use the outline of your presentation to pick and choose the main points on the screen. If you are going over a complex document, give your audience a handout to which they can refer.

  • Bullet Point Abuse. Slide after slide of bulleted text will have your audience sliding into REM. Break up the text with an image, video, chart or other illustration that is relevant and that will crystallize your main point.

  • Lost in the Wilderness. In longer presentations, take the time to put information into context. As you complete each section, flash back to the bigger picture for a moment so the audience knows how all the information fits together. This will also keep your presentation on track because if you can't fit a section into the bigger picture, it doesn't belong there.

  • Selfishness. In sales presentations, it's easy to slide into the trap of telling talking about your product or service, instead of what it will do for your customer's lives. Internal presentations, be they about sales activities or manufacturing output, should also take their audience's concerns into consideration.

    In presenting to your boss, keep the goals he's set for you and the bigger picture in mind. In presenting to staffers, reinforce the positive reasons why they should be paying attention.

  • Poor Branding. Using a template, especially one that is at odds with your corporate branding, will make it hard for people to recall who presented what, especially if you're competing for attention. Make sure the design, layout, colours and font used in your presentation could only have come from your company.

  • Copyright Violation. Sure it's tempting to grab a graphic from a Google Image Search, scan a Dilbert cartoon or use a track from your favourite music CD to spice up your presentation, but guess what? It's illegal. Even if you're only putting together an internal presentation: if you didn't commission the material you wish to use or get it from a royalty free source that allows business use - it's against the law to include it.

    You might not get a knock on your door from Sony music or Scott Adams (the guy that writes Dilbert), but if your boss or client is sensitive about protecting intellectual property and is reasonably savvy, you could (at best) end up embarrassing yourself and at worst lose a major account.

  • If you find it difficult to bring your presentations over from the dark side, consider enlisting the services of a professional. K Lorette Communications has years of experience in copywriting, graphic design and in working with PowerPoint. For a complete list of services and rates, visit her web site: www.klorettecommunications.com">http://www.klorettecommunications.com


    MORE RESOURCES:
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


    Hackaday

    Got a Burning Idea For An EMF Camp Presentation? Now's Your ...
    Hackaday
    Sometimes the world of tech conference presentations can seem impossibly opaque, a place in which there appears to be an untouchable upper echelon of the same speakers who pop up at conference after conference. Mere mortals can never aspire to join ...

    and more »


    KULR-TV

    Internet Parent Presentation
    KULR-TV
    A presentation for parents with the Montana Internet Crimes Against Children was held Thursday night at the Family Tree Center. The event is a way to help parents become more aware of technology and how children are using it. Ofc. Earl Campbell with ...



    Billings Gazette

    MSUB dean to take job at Presentation College in South Dakota
    Billings Gazette
    Montana State University Billings announced that college dean Diane Duin will leave to take a job at Presentation College in South Dakota. Duin is the dean of MSUB's College of Allied Health Professions and the interim dean of the College of Business ...



    The Laconia Daily Sun

    Presentation on the use of art in recovery programs set for April 23
    The Laconia Daily Sun
    LACONIA — The Lakes Region Art Association will host a presentation by Elaine Morrison and Dick Smith on their work with Creative Recovery, previously known as River Crew Art. The presentation will be part of the LRAA's monthly meeting at the Woodside ...



    Education group to host presentation at Mahaiwe
    Berkshire Eagle
    Education group to host presentation at Mahaiwe. Posted Friday, April 20, 2018 8:21 pm. GREAT BARRINGTON — The Southern Berkshire Educational Future, a working group focused on inter-district collaboration among southern Berkshire County school ...



    FalconStor Software Hosts First Quarter 2018 Financial Teleconference and Presentation
    GlobeNewswire (press release)
    AUSTIN, Texas, April 20, 2018 (GLOBE NEWSWIRE) -- After the close of market on Thursday, May 10, 2018 FalconStor Software, Inc. (OTCQB:FALC), will announce financial results for the first quarter 2018, which ended March 31, 2018. FalconStor will host a ...

    and more »


    Seeking Alpha

    Huntington Bancshares (HBAN) Investor Presentation - Slideshow
    Seeking Alpha
    Huntington Bancshares (HBAN) Investor Presentation - Slideshow. Apr.20.18 | About: Huntington Bancshares (HBAN). The following slide deck was published by Huntington Bancshares Incorporated in conjunction with this event. 111. Click to enlarge. Notes ...



    Holocaust Survivor Presentation
    Catholic Courier
    Sunday, April 22, 2018. 2 p.m.. Author Marlies Adams Di Range, who wrote Queen of the Bremen, will be a guest speaker at the St. Francis-St.Clare Parish Center in Waterloo. Her talk will be based on her true-life experiences. Marlies was five years old ...



    SNAPSHOT: Check presentation
    The Saratogian
    From left to right, Lily (Girl Scout Troop No. 3415), GSNENY CEO Mary Buszuwski, NBT Bank Senior Vice President and GSNENY Board Member Patricia Garrow, NBT Bank Vice President Tim Robinson, Zoe (Girl Scout Troop No. 3415), and Ava (Girl Scout Troop No ...



    Engadget

    Dropbox's Showcase presentation tools are faster and more flexible
    Engadget
    Since going public earlier this year, Dropbox has been steadily rolling out new features to its all-important business customers. Earlier this month, the company's Smart Sync feature had a wide release after several years of testing, and today Dropbox ...

    and more »

    Google News

    Eitforum.com ©