The Seven Deadly Sins of Presentations


Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.

Are your presentations guilty of the following sins?

  • Illegibility. Know the size of the room, screen and audience before you create a presentation. The person at the back of the crowd should easily be able to read your slides. If he or she can't, they're going to tune out. Pick a clearly readable font that's large enough for the potential decision maker at the back of the room to read. And make sure to keep your slide backgrounds simple and clean.

  • Information Overload. Presentations are supposed to support what you're saying, not tell the whole story. Otherwise, why should people listen to you? Use the outline of your presentation to pick and choose the main points on the screen. If you are going over a complex document, give your audience a handout to which they can refer.

  • Bullet Point Abuse. Slide after slide of bulleted text will have your audience sliding into REM. Break up the text with an image, video, chart or other illustration that is relevant and that will crystallize your main point.

  • Lost in the Wilderness. In longer presentations, take the time to put information into context. As you complete each section, flash back to the bigger picture for a moment so the audience knows how all the information fits together. This will also keep your presentation on track because if you can't fit a section into the bigger picture, it doesn't belong there.

  • Selfishness. In sales presentations, it's easy to slide into the trap of telling talking about your product or service, instead of what it will do for your customer's lives. Internal presentations, be they about sales activities or manufacturing output, should also take their audience's concerns into consideration.

    In presenting to your boss, keep the goals he's set for you and the bigger picture in mind. In presenting to staffers, reinforce the positive reasons why they should be paying attention.

  • Poor Branding. Using a template, especially one that is at odds with your corporate branding, will make it hard for people to recall who presented what, especially if you're competing for attention. Make sure the design, layout, colours and font used in your presentation could only have come from your company.

  • Copyright Violation. Sure it's tempting to grab a graphic from a Google Image Search, scan a Dilbert cartoon or use a track from your favourite music CD to spice up your presentation, but guess what? It's illegal. Even if you're only putting together an internal presentation: if you didn't commission the material you wish to use or get it from a royalty free source that allows business use - it's against the law to include it.

    You might not get a knock on your door from Sony music or Scott Adams (the guy that writes Dilbert), but if your boss or client is sensitive about protecting intellectual property and is reasonably savvy, you could (at best) end up embarrassing yourself and at worst lose a major account.

  • If you find it difficult to bring your presentations over from the dark side, consider enlisting the services of a professional. K Lorette Communications has years of experience in copywriting, graphic design and in working with PowerPoint. For a complete list of services and rates, visit her web site: www.klorettecommunications.com">http://www.klorettecommunications.com


    MORE RESOURCES:
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


    Forbes

    How To Give The Best Virtual Presentation
    Forbes
    What are some good tips for giving a memorable in-person or video presentation? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by David Berman, ...



    Gulf Times

    UPDATE 2-Turkish lira firms against dollar ahead of Albayrak presentation
    Reuters
    ISTANBUL, Aug 16 (Reuters) - The Turkish lira rallied 3 percent on Thursday ahead of a presentation by Finance Minister Berat Albayrak to investors, shrugging off U.S. comments ruling out the removal of steel tariffs on Turkey even if it frees a U.S ...
    Turkish lira rallies ahead of Albayrak presentationGulf Times

    all 4,598 news articles »


    Florida Recorder

    SFL - Invitation to Presentation of Q2 2018 Results - NASDAQ.com
    Nasdaq
    Ship Finance International Limited plans to release its preliminary financial results for the second quarter of 2018 on Wednesday, August 22, 2018...
    SFL - Invitation to Presentation of Q2 2018 ResultsMarkets Insider

    all 47 news articles »


    Ovid Therapeutics Announces Phase 2 STARS Topline Data Accepted for Presentation at American Academy of Child ...
    Nasdaq
    ... Ovid Therapeutics Inc. (NASDAQ:OVID), a biopharmaceutical company committed to developing medicines that transform the lives of people with rare neurological diseases, today announced that an abstract on OV101 was accepted for poster presentation ...

    and more »


    artnet News

    The National Portrait Gallery Plans a Special Presentation to Honor Late Music Legend Aretha Franklin
    artnet News
    Aretha Franklin has died at age 76 from advanced pancreatic cancer, at home in Detroit. The beloved singer, who won 18 Grammy Awards and the Presidential Medal of Freedom, was first woman to be inducted into the Rock & Roll Hall of Fame. In honor of ...

    and more »


    KXLY Spokane

    Palouse Pathways and WSU team up for presentation on paying for college
    KXLY Spokane
    Pullman High School families are invited to learn how to find money for college and navigate the financial aid process at a free presentation from 6:00 p.m. to 7:30 p.m. on the evening of August 27 at Pullman High School. Brian Dixon, the Assistant ...



    Grazing management presentation will be held in Salina
    Salina Journal
    Farmers and other members of the public will have the opportunity to learn how grazing management can improve soil health during a presentation Friday, Sept. 21 at the K-State Polytechnic Campus in Salina. The featured presenter will be Jim Gerrish of ...



    Seeking Alpha

    Godrej Consumer Products (GDRJY) Investor Presentation - Slideshow
    Seeking Alpha
    Godrej Consumer Products (GDRJY) Investor Presentation - Slideshow. Aug. 16, 2018 2:13 PM ET. |. | About: Godrej Consumer Products ltd. ADR (GDRJY). by: SA Transcripts. The following slide deck was published by Godrej Consumer Products ltd. ADR in ...



    North Platte Telegraph

    Olympic gold medalist to give presentation
    North Platte Telegraph
    Her presentation in North Platte will be followed by a luncheon, featuring a question-and-answer session, at the Quality Inn and Suites. All luncheon attendees must be season ticket holders. The cost of the meal is $17, and reservations must be ...



    Mirati Therapeutics Announces Presentation Of KRAS G12C Chemistry Advances At The 255th American Chemical ...
    PR Newswire (press release)
    "We are looking forward to the first public presentation of our orally-active series of covalent inhibitors of KRAS G12C. We will describe the identification of novel lead matter and the structure-based approach that led to increases in potency ...

    and more »

    Google News

    Eitforum.com ©